• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Nierenberg Consulting Group

  • Home
  • About
    • About Our President
    • About the Company
    • About the Business Development System
    • About Our Affiliates
    • Clients
    • Testimonials
  • Services
    • Workshops
      • Building Business Workshop Series
      • Other Workshops
    • Executive Coaching
    • Keynotes and Speaking
  • Contact Us

May 30, 2011 by Andrea Nierenberg

Loyalty Has No Expiration Date–Beyond the Airlines

Images 
Although I do love the logo that Delta has come up with regarding continued customer loyalty–it certainly can be applied in all industries and today I became a new loyal customer to one store where the service was excellent and left another one– where there was no service.

The great story first– I was walking on Fifth Avenue and wanted to buy a gift for a friend who loves chocolate so I walked into Lindt www.lindtusa.com . From the moment I walked in-everyone was very friendly and helpful and one of the supervisors,Carol Koronec helped me. She told me about the specials and although I came in to buy one gift, I bought two and I will be back to buy more—their chocolates are beyond delicious! As Carol said, "I believe that each customer is important" and she truly walked the walk.

Again– a great experience and one that is easy to remember and to tell others about.

Just minutes before on the same avenue, I walked into another very famous store– and not Bergdorfs… and received totally different  service. I was looking for a lipstick for the summer and when I asked for some help and guidance, the salesperson who I had interrupted her deep conversation with a co-worker looked up and said:'all the colors are over there and there are more then 200-so pick what you want'. I had just asked for a little help since that was her department..

I was a bit dumbfounded and usually I don't have a loss for words– so in this case, I just looked at her and said, "I think I'll come back at another time'– (although I won't– she was a brand ambassador without realizing it). A small purchase could have and most probably would have turned into more purchases and higher numbers.   The funny thing is that when I was walking out– she just said "No problem" and went back to talking with her co-worker……

Customer service is still very much alive and well and that is what creates loyalty and word of mouth….

I'm very happy I walked into Lindt for my gift and they will see alot more of me.

 

Filed Under: General

Reader Interactions

Comments

  1. David McGhee says

    November 1, 2011 at 3:48 pm

    Nice post…

Primary Sidebar

Sign up to receive our FREE Network Nuggets

Mailchimp Sidebar Signup

Our Latest Posts

  • Networking Nugget #283 “Networking Never Ends…”
  • Networking Nugget #282 “The Networking Checklist is the Beginning”
  • Networking Nugget #281 Networking Across Generations
  • Networking Nugget #280 “Why Handwritten Notes are Still In Vogue”
  • Networking Nugget #279 “Networking and Vacation”
Copyright © 2017–2025 by Nierenberg Consulting Group – All rights reserved worldwide