Advertisers are continually 'testing' their commercial long before they go into production to see how effectively they communicate. As the summer draws to an end and we are all 'back to school' in a sense to gear up for the fall and winter, we will … [Read more...] about Developing and “Testing” Your 20-Second Infomercial
Networking
Personal Branding Magazine
As a strong believer in the power of an entrepreneurial spirit and someone passionate about helping people develop stronger and more meaningful relationships, I am very inspired to get an email from Dan Schawbel, publisher of Personal Branding … [Read more...] about Personal Branding Magazine
Knowing About Your Customer
Think Like A ScoutBaseball, America's sport, has long prided itself on itselaborate scouting system.Scouts in baseball serve two primary roles (1)They help identify new, young talent. At the collegelevel, in small rural ball fields across the … [Read more...] about Knowing About Your Customer
Salesopedia Podcast
Today I was on a wonderful podcast interview with Clayton Shold, one of the country's top sales management experts, whom Imet through John Farrington who replied to one of my blog posts. We talked for about ten minutes about the eight common sense … [Read more...] about Salesopedia Podcast
Frogs for Breakfast
It can feel daunting to walk into a large room and then come up to total stranger and strike up a conversation. Just seeing the networking event the boss asked you to attend on your calendar can illicit the feeling of waiting in the dentists office … [Read more...] about Frogs for Breakfast
Growing Your Network… by Becoming a Resource for Others
Summer is here! The flowers have bloomed and the birds are chirping, so it’s a great time to talk about continually “growing” your personal network. The best way to do that is by becoming a resource for others. We all have skills and knowledge that … [Read more...] about Growing Your Network… by Becoming a Resource for Others