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  I had such a fun lunch with a good friend that I had met ten years ago when we were both at a seminar and she just attended my last public workshop. We really got to catch up today and she is one of the funniest and brightest people I … [Read more...] about Appropriate “Socks”

   My friend Bruce Dorskind of The Dorskind Group and who reads everything to stay current (100 magazines and papers a week!) sent over this article which is definitely worth reading. Effective networks lead to innovation By Stefan … [Read more...] about Effective Networks Lead to Innovation

    I was blessed to have wonderful parents-and although they are both in heaven now, I think of them everyday and all of the great life lessons they taught me. It is Father's Day and I want to thank my dear Dad for always making me … [Read more...] about My Special Father

  This sign made me smile and wonder-what kind of client loyalty does this shop wish to achieve? They may think they are bringing in new business by having a special and at first--it is a good grabber. However--what about the clients that come … [Read more...] about Where Has Loyalty Gone?

  Vicki Mendelson truly lives her passion. As a former head of Marketing for a large advertising agency, she truly walks her talk. Travel has always been one of her first loves and she truly embraces her travel business with the same … [Read more...] about Select your travel agent with as much care as you select your wine…….

If you have ever noticed that most marketing materials – and approaches – for firms in the same line of work look and sound alike, then you understand why Evoke was founded. Their job is to make dull organizations interesting and interesting … [Read more...] about How to Make a Dull Organization Interesting…….