Create Great Connections Between Your Contacts

Think of those you like, trust, know, and respect. Who among them might have synergy? Ask those with potential connections for permission first, then take the action step of introducing them by note, e-mail, social media or telephone call. Then step away and let them take the next steps. Never keep score. Do it for the sake of expanding the networks and referral and relationship sources of your owned valued contacts. One person told me he heard that “making connections is like a chess game.” He likes thinking of who would be good to know each other and he bases it purely on trust, respect, and possible synergy.

An example:

"A client of mine was interviewing for a job at the company of another client. Both clients were very close friends and although they did not know each other, I knew that they would align both personally and professionally. They were both intelligent, kind, and passionate.

I reached out to the client at the prospective company––Client A and asked her to put in a good word for Client B. She did so and sent a lovely note and said that any person about whom I raved was good enough to work at their company. (A very kind endorsement.) The e-mail was extensive and elaborate and glowing. It went to the senior most erson doing the interviewing.

Client B did interview and ultimately received the job. She felt that the e-mail from Client A helped enormously.

I was then moved off of both businesses to take on a new assignment prior to Client B’s start date. Client A and Client B became friends professionally and personally––they adored and raved about each other from the instant they met. They felt as though they were friends before they started which led to terrific collaboration on the businesses.

When I was moved back onto Client A’s business, they both became my clients again and we still live happily ever after today. We call it our sorority."

— JoAnn ( Global Media Buying Firm )