Guess who is back with some wonderful pearls of wisdom on Networking- my great friend and former client, Al Martella- Executive Coach to the World and who formerly trained thousands of financial advisors on growing their business.
“Hi! This is Al Martella – thank you to Andrea for allowing me to share some thoughts about networking this week.
Every Sunday, the New York Times’ business section includes a column of “Auction Sales” classified ads.
- Sandwich Shop For Sale – One of the newest we’ve sold at auction!
- Restaurant/Bar – Six Months Old – Like New, Upscale
And it’s not just the food industry where this happens. I’ve know hundreds of new financial advisors who have “folded” their practice in six months of less.
Just recently, a new business in my town – a dog-grooming business, closed its doors in less than three months. So sad.
Why do these early failure occur? I believe a major factor is that many new business owners underestimate the difficulty of new business acquisition and the importance that networking plays. Your network can be a critical ally in helping you to create a positive “buzz” around your new (or mature) venture.
Take Andrea’s quick review of your network. How many people do you know…
- who worked with you in the past?
- from professional organizations?
- from other organizations such as health clubs, homeowners’ associations, children’s school groups?
- In a professional capacity (doctors, lawyers, etc.)
- In your neighborhood, friends and relatives?
If you are just starting a business, consider reaching out to these valuable people. If yours is a mature business, consider reconnecting with them.
Here’s looking to hearing about your business’ successes!
What do you think? Andrea and I would love to hear from you and your thoughts and suggestions.”