Think Like A Scout
Baseball, America’s sport, has long prided itself on its
elaborate scouting system.
Scouts in baseball serve two primary roles(1)They help identify new, young talent. At the college
level, in small rural ball fields across the country,
and increasingly in countries as close by as The
Dominican Republic and as far away Australia,
China and Japan.
Countless greats have graced the fields of Major League
Baseball because a scout had a keen eye for talent.
From Ty Cobb to Bob Feller to Fernando Valenzuela
our National Sport would never achieved as much
as it has if it were not for the Scouts(2)Baseball teams also hire scouts to provide advance
intelligence on the strengths and weaknesses of upcoming
opponents. How do their pitchers change their patterns
in different situations? Where do their best hitters like
to see the ball·how large a lead does a certain runner
take in a potential "steal situation?’
In fact, when all is said and done, you will find a very high
correlation between those teams with the best scouting systems
and the most successful franchises.All of which leads us to you and your business. To grow your
practice or your business you have to build a successful scouting system.(1)Always be on the look out for new talent and new trends.
When you meet or hear an exceptional person, learn as
much as you can about him or her. Learn about what makes them
tick and look for ways that you can connect. If you have the
opportunity and the budget·hire them!(2)Learn as much as you can about your clients, prospects and
competitors needs, interests, strengths and weaknesses.
In this way you will have a clear idea what "pitches to throw"
and which ones to avoid. Your messages will be in the strike
zone and you will become your target’s very own M.V.P.This was written by my good friend and long time colleague, Bruce Dorskind. He truly practices what he preaches. Every time we talk and I tell him about a client or prospect, he immediately finds something to send me about them so I have more information.
To learn more write Bruce Dorskind [email protected]
