Michael Katz is the guru when it comes to creating effective electronic newsletters for his clients-that is it in a nutshell–however click on his site to really learn much more.
I met Michael through my dear friend Denise Clancy http://www.teledirectpartners.com the telemarketing guru in Boston.
His book "It Sure Beats Working' is terrific and filled with nuggets!
Michael started his firm in 2000 and his mantra is 'figure out what you are good at and what comes easily and what you love–and develop a business from it!' He certainly has!
His favorite quote from The Artist's Way–"Leap.. and the net will appear!"
Check out his book and website www.bluepenguindevelopment.com